Strategic marketing tools key to survival
KRIF Ghana limited, a household brand in superior quality European stationary and accessories, has enumerated five marketing strategies that has made it stand out and survive the market over the years, calling on Ghanaians to expect bigger and better services continuously.
The company, in a statement, indicated that the success following 34 years of staying relevant in the market, is by dint of hard work to ensure its customers get the best of services.
Executive Chairman of KRIF Ghana Ltd, Rev. Kennedy Okosun urged the public to expert bigger and better offers. “KRIF Ghana Limited takes pride in the quality services it has provided Ghanaians and other nationals across Sub-Sahara Africa for the past 34-years,” he said.
He outlined high quality, affordability, after-sales support, good customer service and best warranty as the reasons that have made the company a leading brand in the industry.
KRIF is a leading brand that deals in money sterilizing machines, superior quality office stationery, money- handling machines, security safes and vault doors, information technology products including customer feedback systems and queue management systems, amongst many others.
The company has also been a leading competitor in the publishing industry, with its colorful Integrity Magazine.
General Manager of KRIF, Daniel Worlanyo Asare, emphasised that among the many reasons why their customers continue to buy from them include their ability to treat customers as queens and kings, and the free services after product purchase such as free delivery and free servicing of products.
“Our engineers have been trained oversees at the manufacturers to aid in the repairs and maintenance of these products. The customer is our priority and we go the extra mile to ensure customer satisfaction, in doing this, we provide effective and prompt phone and online customer response aside the one-on-one visits and follow-ups to our customers. We also provide room for customer feedback and complaints while providing effective solutions to all our queens and kings,” he said.